Tim Horton’s annual “RRRoll up the Rim to Win” campaign is certainly something that all Canadians can relate and look forward to. It combines the cheap thrill of caffeine and gambling. Cheap is certainly what a lot of us are looking for these days.

One of the more common “penny pinching” tips is to examine your monthly double espresso soy non-fat venti frappa cappa latte budget from your local Globo-Indie-Organic-Fair-Trade-Save-The-Whales coffee shop. While I certainly appreciate a good cup of coffee, I’m not above shelling out for a regular Timmy’s with pocket change rather than running up my credit card, especially when there’s a chance to win a new car, or you know, a doughnut. It could be a leftover piece of lettuce from the sandwich bar, I just want to win something!

My prediction is that Tim’s is having a banner year with their campaign in spite of the current R-word. I know for some people, it becomes a game of seeing how your odds stack up against the rest. Whether you brag that you’re 0 for 32, or the lucky one beating the odds batting 5 for 5, there’s plenty of people out there throwing down a loonie and change hoping to score the ultimate: the free coffee, which gets you more caffeine AND another rim to roll.